Journalism and Mass Media: Find Demographic and Psychographic Resources

Discover demographic information from thousands of U.S. cities, places, and zip codes.

Your source for population, housing, economic, and geographic data from the U.S. Census Bureau.

First place to look for historic government statistics. Browse by topic or search by keyword and find tables on nearly any topic. Follow the source information to learn where to look next for similar statistics or data. Also a great source to learn about the major data-collecting agencies and programs in the U.S. government.

Data presented at Indicators Idaho come from a wide range of public sources. At the federal level, these sources include the U.S. Census Bureau, U.S. Bureau of Labor Statistics, U.S. Bureau of Economic Analysis, and U.S. Bureau of Indian Affairs, to name just a few. Some of our indicators – such as teen birth rates and mothers who receive late or no prenatal care – come from state sources.

The Pew Research Center is an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues.

The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.

Richard K. Miller & Associates (RKMA), founded in 1972, publishes ebooks focused on marketing and the consumer marketplace.

Collections of statistics, graphics, and summary results from data-mining about the arts.

U of I Library catalog search for the "Who's Buying" series, which reports on what Americans spend their money on and how much they spend.